As the old saying goes, YOU GET WHAT YOU PAY FOR!!!

Many of us have trouble balancing everything—family, work, school, appointments, bills—having to worry about whether the box of hair color you just bought will ruin your carpet is something you’d probably rather not add to the list! 

This post will explore the benefits of choosing professional products over generic over the counter drug store products. The products highlighted in this post: Pureology, Awapuhi Wild Ginger by Paul Mitchell, Agadir Argon Oil, and Moroccan Oil. 

At Beleza Couture Studio, we use only the best professional products. The following among our clients is wonderful. We recommend sulfate free or vegan products. Many of the cheaper brands do not have these options, so they can strip your hair, making it appear even more dull and unhealthy. 


Nobody wants flat, dull hair. If you suffer from a deflated look from multiple color treatments, Pureology has the solution. People are raving about Purology’s ability to pump volume into hair for a great look. 

Paul Mitchell’s Awapuhi Wild Ginger 

You might be immediately drawn to the sweet smell of this product, but when you use it, you’ll fall in love with your hair. If you want shiny, healthier looking hair, this is a great product to use. Everyone knows Paul Mitchell’s products, but this one is particularly wonderful when it comes to treating dry, stringy hair. 

Moroccan Oil

This is one of the lighter oils. This is best used when you want to re-hydrate and de-tangle your hair. It’s a great solution for a variety of hair types. Really, there is no over the counter substitute for everything Moroccan oil can do. 

Agadir Argon Oil Hair Treatment

Enhances thick hair to make it manageable and soft without harsh chemicals. Curly hair falls in love with Agadir Argon oil hair treatment no matter your ethnicity. It can be used on a wide variety of hair types, but it is especially ideal for those with thick, curly natural tresses. 

These are just a few of the amazing professional products available at Beleza Couture Studio. Opting out of over the counter drug store products will actually save you money in the long run since you’re significantly less likely to destroy your hair. Names like Paul Mitchell carry a lot of credibility which means that if you need to call the company, they can actually be help accountable. 

There are dozens of benefits to choosing professional products rather than over the counter drug store products. 

In the same way that a mechanic is trained to understand how cars work, a salon professional is trained to work your hair! A lot of times, these do-it-yourself instructions require at least a working knowledge of hair vocabulary. And unlike a trained professional, you have not been taught to recognize allergic reactions. 

Beleza Couture Studio Express, Inc. is a great place to be treated like royalty. Here, you can relax and put your trust in one of our highly qualified professionals. Visit for premier salons in Durham, Raleigh, Chapel Hill, and surrounding areas. 

Posted on October 14, 2013 in News

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