The State of the Straight

The lowdown on the latest in smoothing technology. Today, most systems offer customized results, from straight and silky to soft and wavy. Some use natural, organic ingredients, all are  conscious  of the need for safty for both the client and stylist.


Some of the newest texure solutions that Beleza Team like are:

Brazilian Blowout, Acai Proffessional Smoothing Solution(amino acid smoothing)

Ingredients:Exclusive  Brazilian Super Nutrient complex. Features: Hair can be washed immediately after treatment. Processing time:90 minutes Lasts:up to 3 months. Improves the condition of the hair by creating a protective  protein layer around the hair shaft to eliminate frizz and smooth the cuticle.

Matrix, Opti.Smooth(thioglycerin smoothing/straightening)

Ingredients: Ceramide conditioner, no formaldehyde. Features:Four-step treatment in three strengths for customizable results; conditions and adds shine. Processing time:2-4 hours Lasts: Permanent. Leaves hair healthy due to the conditioning done throughout the process.

MarciaKeratin, Marcia Teixeira Keratin Treatment,Soft and Soft Chocolate Treatments(Keratin Smoothing)

Ingredients: Vegetable proteins, botanica moisturizers. Features: Soft treatment for fine/medium hair; Soft chocolate for medium/coarse hair. Processing time:90 minutes-2 1/2 hours :2-5 months These treatments effectively elimate frizz and smooth the hair while leaving body and bounce.

A thorough consulations is highly recommended to determine  a good fit.

Speak to a Beleza Team member today. Call 919.484.0423 and also check out website


Posted on December 6, 2011 in Advertising, News

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